Protecting and Defending Your Trademark Seminar

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March 31, 2009
8:30 a.m. – 11:30 a.m. | Briggs and Morgan, Minneapolis

Now that you’ve obtained your trademark, how do you protect it? Using a case study approach, we’ll explore the objectives, strategies, protocols and costs involved in protecting trademarks online and in a brick-and-mortar environment.

• Policing a Trademark: How do I know who is infringing my trademark? Why is monitoring important and what are the associated costs?

• Cease and Desist Letters: What are the risks involved with sending a letter? How should I react and when should I respond if my company receives one?

• Litigation Nuts and Bolts: What are the basic steps and components? How long will it take and what should I expect from the proceedings?

• Evaluating a Litigation “Win”: What relief is available and what will the costs be to pursue? What is a concurrent use agreement and when might I consider a license?

• The Internet: How does the Internet relate to my trademark? What are the monitoring costs and how do I choose which infringers to engage?

Kristin Haugen is a shareholder with Briggs and Morgan who practices principally in the areas of IP litigation, trademark policing and enforcement, trademark litigation, and TTAB proceedings.

Michael Lafeber is a shareholder with Briggs and Morgan who practices in IP litigation as related to trademarks, patents, copyrights, TTAB proceedings and cyberlaw. He also has experience in licensing disputes, deceptive trade practice and advertising litigation.

Heidi Nustvold is a senior account manager at Thomson CompuMark, the world’s leading trademark and copyright research company. She also has extensive experience as a marketing manager for B2B companies and holds a B.S. in management from Emerson College.

Sharna Wahlgren is a shareholder with Briggs and Morgan who practices primarily in the areas of IP litigation, particularly patent and trademark infringement; unfair competition and trade secret litigation; commercial litigation; and franchise litigation (on behalf of franchisors).

Continental breakfast starts at 8:30 a.m. The seminar will run from 9 a.m. to 11:30 a.m. R.S.V.P by March 26 to Sarah Sticha by e-mail.

CLE credit will be applied for.